We represent people who don't exist yet.

What we believe

Attention is earned by faces, voices and stories, not by logos. The brands that win the feed are the ones that show up like people. We build the people.

A creator is a property. Developed with care, a digital personality compounds: audience, recognition, trust and a body of work that belongs to someone. We treat every character on our roster as talent with a career, not as an asset with a shelf life.

Production should not be the bottleneck. The brief, the idea and the audience should decide how much content a brand makes. Calendars, shipping and availability should not.

Three practices under one roof

• Talent. We create, develop and represent digital personalities. Bookings, licensing and partnerships go through the studio.
• Production. Stills, video, UGC, ads and social content, produced at volume with AI-enabled tools and directed by people.
• Brand characters. Proprietary creators built to brief for brands that want a recurring face of their own.

On disclosure

Some of our talent is digital. We say so. Every personality we represent is listed in our official directory with its channels and corporate contact, and every brand we work with knows exactly what they are booking. Where platform rules or local regulation require content to be labeled as synthetic or AI-generated, we label it.

The team

Talento Persona was founded in 2026 by a small group of creative directors, producers and technologists who had spent the previous decade making content for fashion, beauty and consumer brands. Today the studio is a core team of eight, with a rotating bench of photographers, editors, writers and 3D artists, working between Mexico City and Madrid.

Where we work

The studio operates from Mexico City and Madrid and works with brands and agencies in Mexico, Spain, the United States and the United Kingdom, in English and Spanish.